I came across this ad made in the UK. It's about wearing your seatbelt and getting home safely, a message we've all heard before, but this one really connected with me. Consequently, I will remember this ad for a while to come.
Keeping it simple, yet pushing the right buttons may be a challenge, but it's very effective.
I've include another that has stuck with me for years: The crying Indian of the '70s "Keep America Beautiful" campaign. I've never forgotten that ad and I don't litter. Is that because of the commercial? Maybe not, but I still think of it when I see how the neighbors in my apartment complex constantly throw their fast-food cups and trash on the street rather than carry it into their units and throw it away.
Magnify the positive benefits to the consumer. Touch them where it will get to them and, well, you'll get to them.
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