"The Joneses," with the tagline “They’re not just living the American dream, they’re selling it,” is an interesting concept for a movie scheduled for release in April. The storyline is that the “perfect family” move into an upscale gated community and become the envy of their neighbors. The twist in the plot is that they are not a family, but employees of a stealth marketing company who through a combination of try-vertising, branded content and viral marketing get others to buy what they have.
OK, so it's Hollywood and the premise is exaggerated, but it does point out that anyone in business needs to think outside convention to get people's attention. I'm looking forward to this one -- of course, having Demi in it doesn't hurt. The trailer is below.
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