So, have you heard about the new video business directory website that Double O Radio is working on? You may know them better as KSIS, BOB FM and KIX Country, but they are all owned by the same company. Anyway, Dennis, the GM, sees the potential for these two media, radio and Internet, to compliment each other, using the DJs and in-house promos to drive people to the web and offering their advertisers the power of video. There they host video promos of local businesses, cooking videos and other vids of interest, and offer banner ad space in an organized YouTube-esque interface. It's very cool! You can check it out here.
This new undertaking is just one of many being considered by a lot of media; newspapers are adding video content to their websites. Online video is here to stay and will only grow as Google and others reconfigure their algorithms to search for video and other dynamic content. And having video on your own site will definately improve your search rankings.
Dennis, I think this is a great idea and may be the next thing in local online promotion. It may take a while for the idea to catch on, but consider this: They have the vehicle to promote this new site at little or no cost, giving their listeners the opportunity to engage with them and other area businesses. And engagement is the key to converting web visitors into brick-and-mortar customers.
What do you all think? Would you visit such a site? Would you advertise there? Let me know your thoughts.
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